Last updated: 15 August 2025
Effective date: 30 August 2025
Augmentum Studios Ltd (“we”, “us”, “our”) operates the Inku mobile application and the website at https://augmentumstudios.com (together “the Service”). Contact: WC1X 9LP United Kingdom, support@augmentumstudios.com.
This policy explains how we collect, use, disclose and safeguard your information when you use the Service. It applies to all users and is written to meet the UK GDPR and comparable laws in other territories where we may make the Service available.
The Service is intended for persons 18 years of age or older. During registration you must confirm that you are at least 18. We do not knowingly process data of minors.
For the purposes of the UK GDPR and the Data Protection Act 2018, Augmentum Studios Ltd is the Data Controller.
Data you enter, data generated by your use of features, data supplied by other users who interact with you and technical data supplied by Google Firebase, RevenueCat and similar processors.
We offer an optional feature for Artist accounts that uses Google Vertex AI “Gemini Flash 2.5” to generate descriptive tags for photos you upload to your profile photos on Inku.
What we send: Only the image file itself is transmitted to Google’s EU‑hosted Vertex AI endpoint at the moment you request tagging.
Why: Tags help artists surface their work in search and let clients discover styles or body placements more quickly.
Legal basis: We rely on your explicit consent. You can enable or disable the “AI tagging” toggle at any time from a couple places in your Studio (images tagging screen and another separate “AI Tagging” consent screen).
Retention & downstream processing
Your image stays in our own Firebase Storage bucket until you delete it.
Google retains the image in an encrypted cache for ≤ 24 h solely to speed up repeat requests to the AI model; it is not used to train Google models.
No prompts or images are logged for abuse monitoring because we have opted out of that programme.
Sharing Google Cloud EMEA Ltd. (Ireland) acts as our sub‑processor under the Google Cloud Data‑Processing Addendum. We do not share tags or images with any advertising partners.
Your choices
Toggle AI tagging off → we skip the call entirely.
Delete a photo → no tagging is performed as the image is deleted.
Toggle AI tagging on → we make the call to the AI model for every newly uploaded, and existing untagged photos.
Make a GDPR/CCPA request → e‑mail as.support@augmentumstudios.com.
Inku displays advertisements provided by Google AdMob to support the free version of our app. This section explains how advertising data is collected and processed.
What advertising data we collect:
How advertising data is used:
Third-party advertising partners:
We work with Google AdMob and their advertising network partners who may collect and process your data according to their own privacy policies:
Your advertising choices:
Data sharing with advertising partners: We share pseudonymized data (advertising ID, device information, usage patterns) with Google AdMob and their network partners. We do not share your account information, messages, or profile details with advertising partners.
International transfers: Advertising data may be processed by Google and their partners globally, including in the United States. These transfers are protected by Standard Contractual Clauses and other appropriate safeguards.
Data retention for advertising: Advertising data is retained according to Google’s data retention policies, typically 26 months for web and app activity. You can manage and delete this data through your Google Account settings.
Primary storage is in London (europe-west2) Google Cloud region for Firestore database, Europe Multi-region for Firebase Storage and Firebase Authentication data is processed solely in the US. If processors operate outside the UK or EEA we rely on Standard Contractual Clauses or the UK International Data Transfer Agreement.
You have the right to access, rectify, erase, restrict or object to processing, to data portability and to withdraw consent. Contact support@augmentumstudios.com. You may complain to the Information Commissioner’s Office.
Transport Layer Security, AES-256 encryption at rest, least-privilege access and audit logging.
We do not allow use by persons under 18. If we learn that a minor has supplied data we will delete it promptly.
We will notify you in the app or by email at least 14 days before any material change takes effect.
support@augmentumstudios.com
Augmentum Studios Ltd
International House
101 King’s Cross Road
London
United Kingdom
WC1X 9LP
Other Inku policies:
